That data show Hinge’s payers increased about 60% in the fourth quarter versus the same period of 2019 with revenue per payer growing around 300% over that period. It also showed in a time series graphic Tuesday it had reached over 800,000 paying users with revenue per payer growing to around $24 as of the fourth quarter. Match now says Hinge did just under $200 million in revenue last year and, in an interview for this column, forecast that revenue would grow to roughly $300 million this year. But the base off which it achieved those rates wasn’t clear. In its third-quarter shareholder letter, for example, Match said Hinge achieved revenue growth north of 100%, powered by revenue-per-payer growth of more than 70% year-over-year. While it has teased Hinge’s strong growth for years now, Match has thus far let little slip about the app’s core metrics. Match acquired Hinge in 2019 after it took a majority stake in the company a year earlier. Perhaps to compensate for some of the disappointment, Match finally seems ready to start talking more about relationship app Hinge.
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